Routes Airport conference

I went to Berlin at the weekend to hand out magazines at Routes, an annual international airline conference. I can't say i'm interested in planes or airlines, I read one article from 'Airline Business Daily' magazine I handed out. However the actual conference was fascinating. Airports from all around the world set up a very glamorous stands full of beautiful air stewards and freebies, from pens and badges to massages, cocktails and alcoholic shots. The architecture, design and advertising of the different stands was very telling.

Vegas surprised me...pretty poor representation, a flashing badge was the best you got there.

Changi airport. Pretty but always empty and had to compete with Prague next door.

Prague Airport, hub of the airshow, perhaps because of the free wee, massages, beer and DJ..fun but tacky.

 Prague airport- 'where everything takes off'- horrible structure, horrible advertising but free bottle of indistinguishable spirit.

Just the contrasts between all the different stands crammed together in huge halls was bizarre, a fun experience.

There was only one piece of advertising that I actually thought was any good and it was here at the OMA airport stand. It's clever an visually interesting.